NEW is a platform for innovation.

NEW can be a brand, a new company, a risk taking partner, a venture capitalist, an inspiration or a consultant.

NEW was born out of the innovation consultancy Idélaboratoriet, started in 2000. Idélaboratoriet was a consultancy working successfully on all continents with major Fortune 500 firms.

NEW bought parts of Idélaboratoriet, did some creative destruction and showed up in a NEW form and with NEW partners, as… NEW.

We are a network of global top notch creatives.
Anything can happen. It is NEW.